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Myntra onboarding and catalog ops for fashion brands

Myntra is brand-approval gated and unforgiving about style-file quality — we handle onboarding, size charts, photography compliance and seasonal catalog planning so your brand gets approved and stays visible.

Brand Approval Required GSTIN Required Fashion & Lifestyle Only Style-File Heavy
Style-file
accuracy checks
Seasonal
catalog drops
Size-chart
standardisation

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What's Included

Everything we handle on Myntra

Getting onboarded is only step one — staying compliant with Myntra's catalog and imagery standards is what keeps your listings live and visible.

  • Brand onboarding support, preparing the documentation and samples Myntra requires to approve a new brand.
  • Style-file management, building and maintaining accurate style codes, attributes and variants.
  • Size-chart standardisation, consistent, buyer-friendly size charts to reduce fit-related returns.
  • Photography compliance, checking images against Myntra's strict background, angle and resolution rules.
  • Seasonal catalog planning, aligning new drops with Myntra's fashion calendar and sale events.
  • Pricing & discount strategy, MRP and sale pricing aligned with Myntra's promotional calendar.
  • Return-rate management, tracking size/fit-driven returns, which run structurally high in fashion.
  • Fashion Superstar & EORS readiness, catalog and inventory prep ahead of Myntra's flagship sale events.

Who this is for

  • Fashion and lifestyle brands not yet onboarded to Myntra
  • Brands with an existing account struggling with catalog rejections
  • Sellers with high size/fit-related return rates
  • Brands wanting a coordinated seasonal drop calendar
  • D2C fashion labels expanding from Instagram/website sales to marketplaces
India Playbook

Selling on Myntra in India — what actually matters

Myntra runs differently from horizontal marketplaces — it's a curated, brand-first platform with its own approval and seasonal rhythm.

Brand approval process

Unlike Amazon or Flipkart, Myntra doesn't accept every seller — brands go through a review of quality, positioning and documentation before listing. We prepare the application and samples to reduce back-and-forth.

GST & compliance

A GSTIN is required to onboard as a Myntra seller, along with standard business registration documents. We verify these match before submission to avoid delays.

Imagery & style-file standards

Myntra enforces strict rules on background colour, model angles and image resolution — non-compliant images get listings rejected or de-ranked. We audit every upload against the current guidelines.

Seasonal sale calendar

Events like End of Reason Sale (EORS) drive a large share of annual fashion volume on Myntra. We plan catalog refreshes and inventory around this calendar rather than reacting to it.

How It Works

Onboarding takes four steps

The same handover process across every marketplace we manage, tuned for Myntra.

01

Brand Review

We assess your catalog, documentation and photography against Myntra's onboarding standards.

02

Strategy Plan

A written plan covering style-file structure, size charts and a seasonal drop calendar.

03

Handover & Setup

We manage day-to-day catalog operations, pricing and compliance once you're live.

04

Reporting & Growth

Weekly reports plus a monthly call to plan the next seasonal drop.

Pricing Approach

Pick the plan that fits your catalog

Every engagement starts with a free audit of your Myntra account, so the quote is based on your real numbers, not a guess.

Starter Management

₹18,000 / month
For brands with a single seasonal catalog under 100 SKUs.
  • Style-file management for up to 100 SKUs
  • Size-chart standardisation
  • Imagery compliance checks
  • Weekly catalog report
Get This Plan
FAQs

Common questions about Myntra in India

No — Myntra reviews new brands on quality, positioning and documentation before approving them. We help prepare a stronger application, but final approval is Myntra's call.
Size and fit uncertainty is the biggest driver. Standardised, accurate size charts and clear fabric/fit descriptions are the most effective fix, and it's usually the first thing we clean up.
Requirements cover background colour, model pose angles, resolution and file format, and they're strictly enforced — non-compliant images can get a listing rejected. We check every batch before upload.
Yes — inventory, pricing and catalog refreshes are planned weeks ahead of Myntra's flagship sale events rather than adjusted last-minute.
Yes, as long as each is properly represented in your style-file structure — we keep sub-brand catalogs organised separately for reporting.

Ready to get onboarded (or fix your catalog)?

Send us your brand catalog and we'll assess your Myntra onboarding readiness for free.

Book a Free Audit